A plain `docker build .`, which is how upaas builds, stamped `dev`:
`.dockerignore` left out `.git` and the builder declared
`ARG VERSION=dev`. `.dockerignore` now sends `.git` without
`.git/config`, which can hold a credential, and lists no tracked file,
which git would count as deleted. `ARG VERSION` has no default. The
Makefile takes a non-empty `VERSION` from the command line or the
environment, so a build arg still wins; otherwise `git describe` runs in
the builder, which trusts the checkout whoever owns it, as a context
sent as a tar archive keeps its owners. A new `make version` prints the
version; the build fails when the context carries `.git` and it comes
out empty, `dev` or `unknown`.
Model: opus-5-5