diff --git a/Dockerfile b/Dockerfile
index 207b733..cfecdf6 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -61,14 +61,28 @@ RUN script/fetch-assets
 
 # Run tests and build
 RUN make test
-RUN make build
+
+# Version stamped into the binary. .dockerignore excludes .git/, so
+# nothing in this stage can derive it: script/docker resolves it on the
+# host and passes it in. The default is what a bare `docker build .`
+# with no --build-arg gets, and it names no tag the tree may not be at.
+#
+# Declared here, below the test and asset steps, so a changed version
+# does not invalidate their cached layers.
+ARG VERSION=unknown
+
+RUN make build VERSION="$VERSION"
 
 # Rebuild with static linking for Alpine runtime.
 # make build already verified compilation.
 # The CGO binary from `make build` is dynamically linked against glibc,
 # which doesn't exist on Alpine (musl). Rebuild with static linking so
 # the binary runs on Alpine without glibc.
-RUN CGO_ENABLED=1 go build -ldflags '-extldflags "-static"' -o bin/webhooker ./cmd/webhooker
+#
+# The static flags go in through GO_LDFLAGS rather than a -ldflags of
+# their own: the build target composes them with the -X that stamps the
+# version, so this relink cannot silently drop the stamp.
+RUN CGO_ENABLED=1 make build VERSION="$VERSION" GO_LDFLAGS='-extldflags "-static"'
 
 # Runtime stage
 # alpine:3.21, 2026-03-17
diff --git a/Makefile b/Makefile
index 58935b2..b594829 100644
--- a/Makefile
+++ b/Makefile
@@ -1,8 +1,18 @@
-.PHONY: bootstrap setup assets test lint fmt fmt-check check build run dev deps docker clean hooks css
+.PHONY: bootstrap setup assets test lint fmt fmt-check check build run dev deps docker clean hooks css version
 
 # Default target
 .DEFAULT_GOAL := check
 
+# Version stamped into the binary. Derived from git by script/version;
+# override it (`make build VERSION=v1.2.3`) where git metadata is
+# unavailable, which is how the Dockerfile passes its build arg in.
+VERSION ?= $(shell script/version)
+
+# Extra linker flags for the build target. The static relink in the
+# Dockerfile adds -extldflags here rather than passing its own -ldflags,
+# so composing flags cannot drop the version stamp.
+GO_LDFLAGS ?=
+
 bootstrap:
 	@script/bootstrap
 
@@ -28,7 +38,7 @@ check:
 	@script/check
 
 build:
-	go build -o bin/webhooker ./cmd/webhooker
+	go build -ldflags '$(strip -X main.version=$(VERSION) $(GO_LDFLAGS))' -o bin/webhooker ./cmd/webhooker
 
 run: build
 	./bin/webhooker
@@ -40,6 +50,9 @@ deps:
 	go mod download
 	go mod tidy
 
+version:
+	@echo $(VERSION)
+
 docker:
 	@script/docker
 
diff --git a/README.md b/README.md
index 486233a..7d39ec9 100644
--- a/README.md
+++ b/README.md
@@ -57,7 +57,8 @@ make fmt-check  # Fail if gofmt would change anything (writes nothing)
 make lint       # Run golangci-lint in Docker (Dockerfile.lint)
 make test       # Run tests with race detection
 make check      # test + lint + fmt-check (CI gate)
-make build      # Build binary to bin/webhooker
+make build      # Build binary to bin/webhooker (version-stamped)
+make version    # Print the version this checkout would stamp
 make run        # build, then run ./bin/webhooker
 make dev        # go run ./cmd/webhooker
 make deps       # go mod download + go mod tidy
@@ -677,6 +678,9 @@ Upgrade procedure:
 3. Pull the new image and start it.
 4. Confirm `database migrations completed` in the logs before putting
    traffic back on it.
+5. Confirm the new build is the one running:
+   `curl -s http://host:8080/.well-known/healthcheck` reports the
+   version it was stamped with (see [Version stamping](#version-stamping)).
 
 **Downgrade is unsupported.** Once a newer binary has migrated the files
 there is no way to move them back. `AutoMigrate` is additive — it adds
@@ -687,6 +691,40 @@ silent divergence, not a startup error. The only supported way back to
 an older version is restoring the pre-upgrade backup, which discards
 everything received since that backup was taken.
 
+### Version stamping
+
+The binary reports its version at `/.well-known/healthcheck` (the
+`version` field), in the UI footer, and in the startup log line
+(`msg=starting`, `version=...`). It is also the Sentry release name,
+as `webhooker-{version}`. The value is stamped in at build time by the
+linker; it is not read from a file at runtime, so it identifies the
+build itself.
+
+`script/version` produces the value and both build paths use it:
+
+| Build | What it reports |
+| --- | --- |
+| Clean checkout at a tag | exactly that tag, e.g. `v1.0.0` |
+| Commits past a tag | `v1.0.0-3-g1a2b3c4` — tag, commits since, short SHA |
+| No tag reachable | the short SHA, e.g. `1a2b3c4` |
+| Uncommitted changes | the above with a `-dirty` suffix |
+| No git metadata | `unknown` |
+
+`unknown` is what a source tarball or a `docker build .` with no
+`--build-arg VERSION=...` reports. `.dockerignore` excludes `.git/`, so
+the build context carries no git metadata and the image cannot derive
+the version itself: `script/docker` (and so `make docker`) resolves it
+on the host and passes it in as the `VERSION` build arg. A build that
+reports `unknown` is a build nobody told what it was; it is not a
+failure, but it cannot be traced back to a commit.
+
+`make version` prints what the current checkout would stamp, and
+`make build VERSION=v1.2.3` overrides it.
+
+Nothing that varies between two builds of the same commit is stamped —
+no timestamp, no hostname, no builder identity — so two builds of one
+commit still produce a byte-identical binary.
+
 ### Backups contain secrets
 
 Treat a backup with the same care as the credentials inside it. Encrypt
@@ -829,9 +867,11 @@ anything.
 This repository adheres to the
 [Scripts to Rule Them All](https://github.com/github/scripts-to-rule-them-all)
 standard: normalized scripts in `script/` are the entrypoints for the
-development workflow. Ten of the Makefile's sixteen targets are thin
-shims that call them; `build`, `run`, `dev`, `deps`, `clean` and `css`
-are inline commands with no script behind them. We provide:
+development workflow. Ten of the Makefile's seventeen targets are thin
+shims that call them; `build`, `run`, `dev`, `deps`, `clean`, `css` and
+`version` are inline commands with no script behind them, though
+`build` and `version` both take their value from `script/version`. We
+provide:
 
 - `script/bootstrap` — install all dependencies (idempotent)
 - `script/setup` — make a fresh clone ready for development
@@ -844,7 +884,11 @@ are inline commands with no script behind them. We provide:
 - `script/fmt` — format all code (writes)
 - `script/fmt-check` — check formatting (read-only)
 - `script/check` — run test, lint, and fmt-check
-- `script/docker` — build the Docker image tagged via `script/projectname`
+- `script/version` — output the version to stamp into the binary (see
+  [Version stamping](#version-stamping))
+- `script/docker` — build the Docker image tagged via
+  `script/projectname`, passing `script/version`'s output in as the
+  `VERSION` build arg
 - `script/cibuild` — CI entrypoint: `docker build .` (the Dockerfile
   runs the checks, so a green build implies a green repo)
 - `script/ci-mark-superseded` — CI helper: mark the commits whose run a
@@ -2379,7 +2423,7 @@ webhooker/
 ├── script/                    # Scripts to Rule Them All entrypoints
 ├── Dockerfile                 # Three stages: lint, test+build, Alpine runtime
 ├── Dockerfile.lint            # Lint-only image built by script/lint
-├── Makefile                   # 10 of 16 targets shim script/; 6 are inline
+├── Makefile                   # 10 of 17 targets shim script/; 7 are inline
 ├── go.mod / go.sum
 └── .golangci.yml              # Linter configuration
 ```
@@ -2679,7 +2723,11 @@ version is fixed independently of the compiler's:
    stage passing (it copies a file from it), runs `script/fetch-assets`
    to download and verify the third-party browser assets, then runs
    `make test` and `make build`, and finally rebuilds the binary with
-   `CGO_ENABLED=1` and static linking so it runs on musl.
+   `CGO_ENABLED=1` and static linking so it runs on musl. Both builds
+   go through `make build`, the relink adding its `-extldflags` via
+   `GO_LDFLAGS`, so neither can drop the `-X` that stamps the version.
+   The version arrives as the `VERSION` build arg, since the context
+   has no `.git` (see [Version stamping](#version-stamping)).
 3. **Runtime stage** (`alpine:3.21`) — copies the static binary,
    creates the `/var/lib/webhooker` directory for all SQLite databases,
    runs as the non-root `webhooker` user (UID 1000), exposes port 8080,
diff --git a/internal/handlers/footer_version_test.go b/internal/handlers/footer_version_test.go
new file mode 100644
index 0000000..58f2078
--- /dev/null
+++ b/internal/handlers/footer_version_test.go
@@ -0,0 +1,38 @@
+package handlers_test
+
+import (
+	"testing"
+
+	"github.com/stretchr/testify/assert"
+	"sneak.berlin/go/webhooker/internal/globals"
+	"sneak.berlin/go/webhooker/internal/handlers"
+	"sneak.berlin/go/webhooker/internal/session"
+)
+
+// The footer in base.html falls back to the literal "dev" when the
+// template data carries no version, which is what every page rendered
+// while nothing supplied one. The operator uses the footer to tell
+// which build is live, so it has to carry the stamped value.
+func TestFooterReportsStampedVersion(t *testing.T) {
+	t.Parallel()
+
+	var (
+		h    *handlers.Handlers
+		sess *session.Session
+		g    *globals.Globals
+	)
+
+	app := newTestApp(t, &h, &sess, &g)
+	app.RequireStart()
+
+	t.Cleanup(app.RequireStop)
+
+	g.Version = "v9.9.9-test"
+
+	html := renderPage(t, h, sess, "login.html", map[string]any{
+		dataKeyError: "",
+	})
+
+	assert.Contains(t, html, "<span>v9.9.9-test</span>")
+	assert.NotContains(t, html, "<span>dev</span>")
+}
diff --git a/internal/handlers/handlers.go b/internal/handlers/handlers.go
index 80aed4b..349771e 100644
--- a/internal/handlers/handlers.go
+++ b/internal/handlers/handlers.go
@@ -184,6 +184,7 @@ type UserInfo struct {
 type templateDataWrapper struct {
 	User      *UserInfo
 	CSRFToken string
+	Version   string
 	Data      any
 }
 
@@ -234,9 +235,16 @@ func (s *Handlers) renderTemplate(
 	userInfo := s.getUserInfo(r)
 	csrfToken := middleware.CSRFToken(r)
 
+	// The footer in base.html renders .Version. Every page reaches it
+	// through here, so this is the one place that has to supply it;
+	// left unset, the footer falls back to its literal "dev" and the
+	// UI reports a build that is not the one running.
+	version := s.params.Globals.Version
+
 	if m, ok := data.(map[string]any); ok {
 		m["User"] = userInfo
 		m["CSRFToken"] = csrfToken
+		m["Version"] = version
 		s.executeTemplate(w, tmpl, m)
 
 		return
@@ -245,6 +253,7 @@ func (s *Handlers) renderTemplate(
 	wrapper := templateDataWrapper{
 		User:      userInfo,
 		CSRFToken: csrfToken,
+		Version:   version,
 		Data:      data,
 	}
 
diff --git a/internal/versionscript/doc.go b/internal/versionscript/doc.go
new file mode 100644
index 0000000..ee4dba4
--- /dev/null
+++ b/internal/versionscript/doc.go
@@ -0,0 +1,12 @@
+// Package versionscript holds the tests for script/version and for the
+// build files that consume it. It carries no runtime code: the version
+// string is produced by a shell script at build time and reaches the
+// binary through a linker flag, so nothing in the Go build graph can
+// assert it, but the behaviour still has to be verified by the test
+// suite.
+//
+// The files under test are outside the Go build graph, so `go test`'s
+// result cache serves a stale PASS when only script/version, the
+// Makefile or the Dockerfile changed: run the container build, or
+// GOFLAGS=-count=1, to trust a result here after editing them.
+package versionscript
diff --git a/internal/versionscript/version_script_test.go b/internal/versionscript/version_script_test.go
new file mode 100644
index 0000000..8391545
--- /dev/null
+++ b/internal/versionscript/version_script_test.go
@@ -0,0 +1,289 @@
+package versionscript_test
+
+import (
+	"os"
+	"os/exec"
+	"path/filepath"
+	"strings"
+	"testing"
+
+	"github.com/stretchr/testify/require"
+)
+
+const (
+	scriptPath     = "../../script/version"
+	makefilePath   = "../../Makefile"
+	dockerfilePath = "../../Dockerfile"
+
+	// unknown is what a tree with no git metadata and no $VERSION must
+	// report: a source tarball has no way to know its version, and the
+	// one thing it must not do is name a tag it may not be at.
+	unknown = "unknown"
+
+	// scriptMode keeps the copied script runnable; dirMode and fileMode
+	// are the ordinary permissions for the throwaway tree around it.
+	scriptMode = 0o755
+	dirMode    = 0o750
+	fileMode   = 0o600
+)
+
+// checkout is a throwaway working tree carrying a copy of the script
+// under test at the same path it lives at in this repository, since the
+// script resolves the checkout root from its own location.
+type checkout struct {
+	dir  string
+	head string
+}
+
+func TestVersion_CleanTagReportsExactlyTheTag(t *testing.T) {
+	t.Parallel()
+
+	c := newCheckout(t)
+	c.git(t, "tag", "v1.2.3")
+
+	require.Equal(t, "v1.2.3", c.version(t))
+}
+
+func TestVersion_CommitAfterTagCarriesDistanceAndSHA(t *testing.T) {
+	t.Parallel()
+
+	c := newCheckout(t)
+	c.git(t, "tag", "v1.2.3")
+	head := c.commit(t, "after the tag")
+
+	got := c.version(t)
+
+	require.NotEqual(t, "v1.2.3", got,
+		"a commit past the tag must not claim to be the tag")
+	require.True(t, strings.HasPrefix(got, "v1.2.3-1-g"),
+		"want describe form v1.2.3-1-g<sha>, got %q", got)
+	require.True(t, strings.HasPrefix(head, strings.TrimPrefix(
+		got, "v1.2.3-1-g")),
+		"%q must carry the abbreviated head SHA of %q", got, head)
+}
+
+func TestVersion_UntaggedHistoryReportsShortSHA(t *testing.T) {
+	t.Parallel()
+
+	c := newCheckout(t)
+
+	got := c.version(t)
+
+	require.NotEmpty(t, got)
+	require.NotEqual(t, unknown, got)
+	require.True(t, strings.HasPrefix(c.head, got),
+		"%q must be an abbreviation of head %q", got, c.head)
+}
+
+func TestVersion_UncommittedChangesAreMarkedDirty(t *testing.T) {
+	t.Parallel()
+
+	c := newCheckout(t)
+	c.git(t, "tag", "v1.2.3")
+
+	require.NoError(t, os.WriteFile(
+		filepath.Join(c.dir, "tracked.txt"), []byte("edited\n"), fileMode,
+	))
+
+	require.Equal(t, "v1.2.3-dirty", c.version(t))
+}
+
+// A source tarball, or any build context without .git, still has to
+// build. It reports "unknown" rather than failing or naming a tag.
+func TestVersion_NoGitMetadataReportsUnknown(t *testing.T) {
+	t.Parallel()
+
+	c := newCheckout(t)
+	require.NoError(t, os.RemoveAll(filepath.Join(c.dir, ".git")))
+
+	require.Equal(t, unknown, c.version(t))
+}
+
+// An unpacked tarball can sit inside an unrelated working copy. The
+// enclosing repository's version is not this tree's version.
+func TestVersion_EnclosingRepositoryIsNotUsed(t *testing.T) {
+	t.Parallel()
+
+	outer := newCheckout(t)
+	outer.git(t, "tag", "v9.9.9")
+
+	inner := filepath.Join(outer.dir, "unpacked")
+	require.NoError(t, os.MkdirAll(filepath.Join(inner, "script"), dirMode))
+	copyScript(t, inner)
+
+	require.Equal(t, unknown, runScript(t, inner, nil))
+}
+
+// The Docker build has no git metadata, so the version arrives as an
+// environment override. It wins over anything derivable.
+func TestVersion_EnvironmentOverrideWins(t *testing.T) {
+	t.Parallel()
+
+	c := newCheckout(t)
+	c.git(t, "tag", "v1.2.3")
+
+	require.Equal(t, "v4.5.6",
+		runScript(t, c.dir, []string{"VERSION=v4.5.6"}))
+}
+
+// An empty VERSION is treated as unset rather than stamping an empty
+// string: the Dockerfile's build arg has a non-empty default, but a
+// caller exporting VERSION= must not produce a binary reporting "".
+func TestVersion_EmptyOverrideFallsBackToGit(t *testing.T) {
+	t.Parallel()
+
+	c := newCheckout(t)
+	c.git(t, "tag", "v1.2.3")
+
+	require.Equal(t, "v1.2.3", runScript(t, c.dir, []string{"VERSION="}))
+}
+
+// Two builds of the same commit must produce a byte-identical binary,
+// which they cannot if the stamped value moves between invocations.
+func TestVersion_IsStableAcrossInvocations(t *testing.T) {
+	t.Parallel()
+
+	c := newCheckout(t)
+	c.git(t, "tag", "v1.2.3")
+
+	first := c.version(t)
+	second := c.version(t)
+
+	require.Equal(t, first, second)
+}
+
+// The build target is the only place composing linker flags. If a
+// future edit drops either half, the binary silently reports "dev"
+// again (the defect this package exists for) or fails to link on
+// Alpine.
+func TestMakefile_BuildComposesVersionAndExtraFlags(t *testing.T) {
+	t.Parallel()
+
+	makefile := read(t, makefilePath)
+
+	require.Contains(t, makefile, "-X main.version=$(VERSION)")
+	require.Contains(t, makefile, "$(GO_LDFLAGS)")
+	require.Contains(t, makefile, "VERSION ?= $(shell script/version)")
+}
+
+// Every compile in the image goes through the build target, so the
+// static relink cannot replace the flags that carry the stamp.
+func TestDockerfile_BuildsThroughTheMakeTarget(t *testing.T) {
+	t.Parallel()
+
+	dockerfile := read(t, dockerfilePath)
+
+	require.NotContains(t, dockerfile, "go build",
+		"a raw go build bypasses the Makefile's -X flag")
+	require.Contains(t, dockerfile, "ARG VERSION=")
+	require.Contains(t, dockerfile,
+		`make build VERSION="$VERSION" GO_LDFLAGS='-extldflags "-static"'`)
+}
+
+func read(t *testing.T, path string) string {
+	t.Helper()
+
+	//nolint:gosec // repo-local build file under test, fixed path
+	b, err := os.ReadFile(path)
+	require.NoError(t, err)
+
+	return string(b)
+}
+
+// version runs the script in this checkout with no overrides.
+func (c checkout) version(t *testing.T) string {
+	t.Helper()
+
+	return runScript(t, c.dir, nil)
+}
+
+func runScript(t *testing.T, dir string, env []string) string {
+	t.Helper()
+
+	//nolint:gosec // fixed argv, repo-local script under test
+	cmd := exec.CommandContext(t.Context(), "sh",
+		filepath.Join(dir, "script", "version"))
+	cmd.Dir = dir
+
+	cmd.Env = append(os.Environ(), env...)
+
+	out, err := cmd.CombinedOutput()
+	require.NoError(t, err, string(out))
+
+	return strings.TrimSpace(string(out))
+}
+
+func (c checkout) git(t *testing.T, args ...string) string {
+	t.Helper()
+
+	//nolint:gosec // fixed argv, arguments are test constants
+	cmd := exec.CommandContext(t.Context(), "git", args...)
+	cmd.Dir = c.dir
+
+	out, err := cmd.CombinedOutput()
+	require.NoError(t, err, string(out))
+
+	return strings.TrimSpace(string(out))
+}
+
+func (c checkout) commit(t *testing.T, message string) string {
+	t.Helper()
+
+	c.git(t,
+		"-c", "user.email=ci@example.invalid",
+		"-c", "user.name=ci",
+		"-c", "commit.gpgsign=false",
+		"commit", "-q", "--allow-empty", "-m", message,
+	)
+
+	return c.git(t, "rev-parse", "HEAD")
+}
+
+// newCheckout builds a one-commit repository with a tracked file, so a
+// later edit to that file makes the tree dirty, and with a copy of the
+// script at the path it occupies in this repository.
+func newCheckout(t *testing.T) checkout {
+	t.Helper()
+
+	requireGit(t)
+
+	dir := t.TempDir()
+	c := checkout{dir: dir}
+
+	require.NoError(t, os.MkdirAll(filepath.Join(dir, "script"), dirMode))
+	copyScript(t, dir)
+
+	require.NoError(t, os.WriteFile(
+		filepath.Join(dir, "tracked.txt"), []byte("original\n"), fileMode,
+	))
+
+	c.git(t, "init", "-q", "-b", "main")
+	c.git(t, "add", "tracked.txt")
+	c.head = c.commit(t, "initial")
+
+	return c
+}
+
+func copyScript(t *testing.T, dir string) {
+	t.Helper()
+
+	body, err := os.ReadFile(scriptPath)
+	require.NoError(t, err)
+
+	//nolint:gosec // the copy has to stay executable to be run
+	err = os.WriteFile(
+		filepath.Join(dir, "script", "version"), body, scriptMode,
+	)
+	require.NoError(t, err)
+}
+
+func requireGit(t *testing.T) {
+	t.Helper()
+
+	for _, tool := range []string{"sh", "git"} {
+		_, err := exec.LookPath(tool)
+		if err != nil {
+			t.Skipf("%s is not installed: %v", tool, err)
+		}
+	}
+}
diff --git a/script/docker b/script/docker
index 2884e41..ee26450 100755
--- a/script/docker
+++ b/script/docker
@@ -1,7 +1,10 @@
 #!/bin/sh
 # script/docker: build the Docker image tagged with the project name.
-# Identical in all repos; the tag comes from script/projectname.
-# Generic: needs no adaptation.
+# The tag comes from script/projectname.
+#
+# .dockerignore excludes .git/, so the builder stage cannot derive the
+# version itself. It is resolved here, where the checkout is, and passed
+# in as a build arg; without it the image would stamp itself "unknown".
 set -eu
 
 SCRIPT_DIR="$(cd "$(dirname "$0")" && pwd -P)"
@@ -9,7 +12,9 @@ ROOT="$(cd "$SCRIPT_DIR/.." && pwd -P)"
 
 main() {
     cd "$ROOT"
-    docker build -t "$("$SCRIPT_DIR/projectname")" .
+    docker build \
+        --build-arg VERSION="$("$SCRIPT_DIR/version")" \
+        -t "$("$SCRIPT_DIR/projectname")" .
 }
 
 main "$@"
diff --git a/script/version b/script/version
new file mode 100755
index 0000000..71530dc
--- /dev/null
+++ b/script/version
@@ -0,0 +1,65 @@
+#!/bin/sh
+# script/version: output the version string the binary is stamped with.
+# Our own extension to scripts-to-rule-them-all. The Makefile's build
+# target and script/docker both take the value from here, so a `make
+# build` binary and a `make docker` image built from the same checkout
+# report the same thing.
+#
+# Order of precedence:
+#
+#   1. $VERSION, if set and non-empty. This is how the value reaches a
+#      build that cannot derive it: .dockerignore excludes .git/, so the
+#      builder stage has no git metadata and the Dockerfile takes the
+#      value as a build arg instead.
+#   2. `git describe --tags --always --dirty` against this checkout. At
+#      a clean tagged commit that is exactly the tag; otherwise it
+#      carries the short SHA, the commit distance when a tag is
+#      reachable, and a -dirty suffix for uncommitted changes.
+#   3. "unknown", for a tree with no git metadata and no $VERSION -- a
+#      source tarball, or `docker build .` with no --build-arg. That
+#      case must not fail the build and must not name a tag the tree may
+#      not be at, so it names nothing.
+#
+# The git step insists the enclosing repository is this checkout, not
+# merely some repository above it: an unpacked tarball sitting inside an
+# unrelated working copy would otherwise be stamped with that copy's
+# version.
+#
+# Nothing here may vary between two builds of the same commit: the
+# release gate asserts the binary is byte-identical across builds. That
+# rules out a build timestamp, a hostname, and a builder identity.
+set -eu
+
+ROOT="$(cd "$(dirname "$0")/.." && pwd -P)"
+
+# in_this_checkout succeeds when git can read metadata for a repository
+# whose work tree root is $ROOT.
+in_this_checkout() {
+    command -v git >/dev/null 2>&1 || return 1
+
+    top="$(git rev-parse --show-toplevel 2>/dev/null)" || return 1
+    [ -n "$top" ] || return 1
+
+    top="$(cd "$top" 2>/dev/null && pwd -P)" || return 1
+    [ "$top" = "$ROOT" ]
+}
+
+main() {
+    if [ -n "${VERSION:-}" ]; then
+        echo "$VERSION"
+
+        return 0
+    fi
+
+    cd "$ROOT"
+
+    if in_this_checkout; then
+        # --always keeps an untagged history from failing the build: it
+        # falls back to the bare short SHA.
+        git describe --tags --always --dirty 2>/dev/null && return 0
+    fi
+
+    echo "unknown"
+}
+
+main "$@"