diff --git a/slugify.go b/slugify.go
new file mode 100644
index 0000000..c94f23d
--- /dev/null
+++ b/slugify.go
@@ -0,0 +1,36 @@
+package util
+
+import "strings"
+
+// Slugify returns input as lowercase ASCII letters, digits and hyphens, which
+// is safe to put in a URL path, a filename or a fragment identifier. Every run
+// of other characters becomes a single hyphen, and the result never starts or
+// ends with one.
+//
+// Characters outside ASCII are treated as separators rather than being folded
+// to their nearest ASCII relative, because doing that properly needs a Unicode
+// table that this package does not carry. Text with no ASCII letters or digits
+// in it therefore slugifies to an empty string.
+func Slugify(input string) string {
+	var out strings.Builder
+	pendingHyphen := false
+
+	for _, character := range strings.ToLower(input) {
+		if (character >= 'a' && character <= 'z') || (character >= '0' && character <= '9') {
+			if pendingHyphen {
+				out.WriteByte('-')
+				pendingHyphen = false
+			}
+			out.WriteRune(character)
+			continue
+		}
+
+		// Remember that a separator was seen, but only write a hyphen once
+		// another usable character turns up, so nothing trails off the end.
+		if out.Len() > 0 {
+			pendingHyphen = true
+		}
+	}
+
+	return out.String()
+}
diff --git a/slugify_test.go b/slugify_test.go
new file mode 100644
index 0000000..0672bf1
--- /dev/null
+++ b/slugify_test.go
@@ -0,0 +1,34 @@
+package util
+
+import "testing"
+
+func TestSlugify(t *testing.T) {
+	tests := []struct {
+		name     string
+		input    string
+		expected string
+	}{
+		{"already a slug", "hello-world", "hello-world"},
+		{"mixed case", "Hello World", "hello-world"},
+		{"punctuation", "What's new?", "what-s-new"},
+		{"run of separators", "one   ---   two", "one-two"},
+		{"leading separators", "///one", "one"},
+		{"trailing separators", "one///", "one"},
+		{"separators at both ends", "  --one two--  ", "one-two"},
+		{"digits are kept", "Go 1.14 release", "go-1-14-release"},
+		{"underscores are separators", "some_name_here", "some-name-here"},
+		{"nothing usable", "!!! ???", ""},
+		{"empty string", "", ""},
+		{"outside ascii", "Grüße, Welt", "gr-e-welt"},
+		{"only characters outside ascii", "日本語", ""},
+	}
+
+	for _, test := range tests {
+		t.Run(test.name, func(t *testing.T) {
+			got := Slugify(test.input)
+			if got != test.expected {
+				t.Errorf("expected %q got %q", test.expected, got)
+			}
+		})
+	}
+}