Rewrite README.md sentence by sentence for a newcomer

The old README was one dense specification: long sentences, lists
chained with commas, exceptions ahead of the rules, and release
history in the user text. This rewrite leads with what the program is
and how to use it, then gives a reference for the settings, each
subcommand, the database, the output formats, the progress display
and the exit codes. Non-goals come before the reference; the
constraints, the entrypoints and the build come last. Every statement
was checked against the code on next and against the built binary on
small trees. The section names the code comments cite are kept. Five
comments in main_test.go cite Settings, and one each in scan_test.go,
trees_test.go and exclude_test.go cites what the README now says.
TODO.md records the step.

Model: fable-5-1

scan_test.go

@@ -1064,8 +1064,9 @@ func TestScanOneFilesystemWalksNestedFileOperand(t *testing.T) {
 	}
 }
 
-// buildSmokeTree recreates the README smoke-test filesystem layout
-// with deterministic content and returns the tree root.
+// buildSmokeTree recreates the tree of the test under README
+// "Definition of done" with deterministic content and returns the tree
+// root.
 func buildSmokeTree(t *testing.T) string {
 	t.Helper()