README.md rewritten sentence by sentence (closes #219)

The old text served as the list of what a reader needs covered. The new
text leads with what quak is, what it is for and how to use it. Every
command, option, exit code and file layout follows in reference sections,
then the library reference, then design, entrypoints and development.
Every statement was checked against the code on next; the places where
the old text disagreed with it are listed in the pull request. No sentence
runs past about 30 words, every table is now a list, and no issue links or
project history remain in text meant for users. Two code comments that
named README sections now name the new ones.

Model: fable-5-1

src/cli-log.ts

@@ -4,7 +4,7 @@
 // Every line quak prints on stderr is a log line at one of six levels, from
 // the quietest: fatal, error, warning, info, debug, trace. A run prints the
 // lines at its own level and at every quieter one. Its level is info unless
-// `-v` or `-q` asks for another (see "CLI surface" in the README). Every
+// `-v` or `-q` asks for another (see "What quak prints" in the README). Every
 // command that exits non-zero logs a fatal line saying why, so even `-q`, which
 // prints only fatal lines, never leaves a non-zero exit unexplained. An error
 // line reports something that failed, such as a file or an album, and a