seems to kinda work now

index.markdown

@@ -7,22 +7,36 @@ base: .
 
 {{ site.description }}
 
-Gatsby has `GATSBY_TELEMETRY_DISABLED`.  Homebrew has
-`HOMEBREW_NO_ANALYTICS`.  Etcher has... well,
+[Gatsby](https://www.gatsbyjs.org/) has `GATSBY_TELEMETRY_DISABLED`.
+[Homebrew](https://brew.sh/) has `HOMEBREW_NO_ANALYTICS`.
+[Syncthing](https://syncthing.net/) has `STNOUPGRADE` and some config file
+setting for disabling crash reporting.  Etcher has... well,
 [nothing](https://github.com/balena-io/etcher/issues/2057).
 
 This is a proposal for a single, standard environment variable that plainly
-expresses an OPT OUT by a user of software to any of the following:
+and unambiguously expresses LACK OF CONSENT by a user of that software to
+**any** of the following:
 
 * ad tracking
-* usage reporting
+* usage reporting, anonymous or not
 * automatic update phone-home
-* non-essential requests of any kind to the creator of the software
+* crash reporting
+* non-essential-to-functionality requests of *any kind* to the creator of
+  the software or other cloud or tracking services
+
+We just want local software, and by providing it to us you are not entitled
+to our usage, our crashes, or our IP addresses.
+
+<div class="card card-body bg-light text-center">
+    <h1><code>export DO_NOT_TRACK=1</code></h1>
+</div>
 
-<span class="reallybig">export DO_NOT_TRACK=1</span>
 
 # PRs and Status
 
-* coming soon
-* coming soon
+* homebrew: coming soon
+* gatsby: coming soon
+* syncthing: coming soon
+* others: [get
+  involved](https://github.com/sneak/consoledonottrack.com/pulls)