diff --git a/README.md b/README.md
index 78bf22f..92895c8 100644
--- a/README.md
+++ b/README.md
@@ -9,6 +9,13 @@ as well as occupations, animal names with negative connotations, and some
 foods and body parts in an attempt to avoid randomly generating negative,
 threatening, or disgusting code names.
 
+# Rationale
+
+* [What M&A code names are and why investment banks use
+  them](https://corporatefinanceinstitute.com/resources/knowledge/deals/project-names-in-investment-banking/)
+* [WSJ: Project Funway: Code Names Help Spice Up the Art of the
+Deal](https://www.wsj.com/articles/bankers-lament-loss-of-code-names-for-deals-1409279749)
+
 # Run
 
 Clone the repo, then run `PYTHONPATH=. python3 bin/server` inside it.